Brand Strategy

Apply now for Sept 2022
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Berghs x Ravensbourne University

  • Starts: 27 September 2022 / Ends 13 December 2022
  • Duration: 12 weeks
  • Mode: Online
  • Fees: UK: £2,350

Focus and execute brand strategies

Learn how to develop, focus and execute brand strategies that integrate perspectives from business, creative and technological fields. This fast-track, part-time online course teaches you brand modelling techniques, tools, and practical applications.

Key details

  • Last application date:  30 September 2022
  • Course dates: 27 September – 13 December 2022
  • Fees: £2,350 UK/International, £2,950 EU
    *Reverse charge within the EU may apply. See VAT terms and conditions here.

  • Time commitment: 10 hours per week

The first live session will take place on Wednesday 28 September at 18:00 Central European Time (CET). Subsequent live sessions will continue to take place on a weekly basis via Zoom on Wednesdays at 18:00 Central European Time (CET).

Apply for September 2022.

Who is this course for?

If you have 5+ years of professional experience in one of the three areas covered by this course (strategy, creative, technology) or in a multidisciplinary role - this course is for you.

If you want to upskill or transform your knowledge base for a new challenge in the world of brand strategy - this course is for you.

If you want to demonstrate the value of your brand, drive it forward with a broad perspective and lead teams across silos - this course is for you.

Key learnings

  • Brand strategy development
  • Brand identity systems
  • Briefing formats, tools and templates
  • Data, and business intelligence
  • Making decisions
  • Storytelling
  • Latest technology in marketing
  • Products, services and experience
  • Strategy presentation creation
  • Experience with a real strategy pitch.

Course content

The course offers critical concepts and models, relevant case studies, and a practical project to apply your knowledge. Knitting this all together is a systematic framework that allows you to connect the dots between the different perspectives in brand strategy.

Added value 
The course also includes process charts, frameworks, recommended reading lists and tips on tailoring the strategy to you and your organisation. Before commencement, all students set their individual learning goals and concrete action points. Personal tutoring sessions are also offered towards the end of the course.