Course overview

  • Starts: Sept 2021 / Sept 2022
  • Duration: 1-2 years
  • Mode: Full time / Part time
  • Fees: UK: £10,400 / INT: £17,000
  • Location: The Institute

Ideal for: action-oriented designers who wish to create services that meet the changing needs of the global market

Service-led innovation.

Our MDes Service Design postgraduate course will enable you to design new services at the point where they intersect with the needs and experiences of end users, consumers and stakeholders. Translate how services can interact cohesively with emerging technology and propel your career in the creative industries.

In a recent survey, our postgraduate courses scored 91% student satisfaction for creativity and design, and 93% satisfaction overall*

*Source: Postgraduate Taught Experience Survey, 2020

Difference between the two MDES courses video

What is the difference between the 2 MDES courses

What is the difference between the two MDes courses at Ravensbourne?

What to see in your application video

What we need to see in your application

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Why study this MDes Service Design master's degree?

  1. Learn practice-based insights to become a service design expert
  2. Boost employability in a growing sector
  3. Design and test powerful service prototypes
  4. Tap into exceptional industry connections
  5. Develop and facilitate immersive workshops
  6. Map user experiences through storyworlds   
  7. Explore how new technology platforms can boost revenue streams
  8. Boost business-to-business, social and community interaction 
  9. Study in a stunning new building in London's Design District
  10. Be a legacy-maker for The Institute of Creativity and Technology

Inspire change that truly matters

In our exciting Master of Design (MDes) Service Design course in London, you will design new services at the point where they interface with the needs and experiences of end users, consumers and stakeholders.  

Service designers are in increasing demand to translate how services can interact with innovation ecosystems, emerging technology, new business-to-business and organisational communications solutions.  

Do you wish to become a leading specialist in big bold ideas in the form of services? Build transformative capabilities and propel your career as a service designer in the creative economy and beyond?  This master's in Service Design could be a personal game-changer. 

What's the difference between MDes Social Innovation and MDes Service Design

Tell us why...

Director of Postgraduate Studies, Paul Sternberg explains why our Master of Design (MDes) course is split into two separate entities: MDes Social Innovation and MDes Service Design

Student work

Student work on the MDes Service Design, Social Innovation and Design Leadership course

Former student disrupts the disrupters

This essay, by Tania Carregha, will analyse the case of a particular industry- music, analysing the music streaming giant Spotify and its role in transforming the music industry. It will describe some of the negative externalities of the platform, identified through primary and secondary research. It will then present a proposal for a plugin, “Remora”, that has the potential to transform Spotify, generating a more transparent browsing experience.

Read more here

Student work on the  MDes Service Design, Social Innovation and Design Leadership course

Dedigning leadership: Thoughts, Questions, ideas

Learning Log by former student Emnet Woubishet Teklu, March 2019

Read more here

Student work on the MDes Service Design, Social Innovation and Design Leadership course

Strategic design and innovation

Operational design - the Cyphercoders model 

Exploring the lives and experiences that surround the context of Cypher, a summer coding camp for kids that aims to encourage creativity through the lenses of technology.

MDes student brief - Best Bank

MDes Service Design, Social Innovation and Design Leadership

An example of the live briefs students on the course work with

Student work example on MDes course

Bring play into play

A play learning mindset for design management

By Frances Catherine C. Poblete

Find out more

Student work on the MDes Service Design, Social Innovation and Design Leadership course

Student presentation at the Education Symposium event

Unfold: Ravensbourne Postgraduate Degree Show

Unfold: Ravensbourne Postgraduate Degree Show

Ravensbourne in collaboration with CreativeLab, launched Unfold in September 2019, a multidisciplinary exhibition that showcased the work of our postgraduate students.

Disciplines collaborated closely throughout the year to develop projects that interrogate, explore and critique a broad range of contemporary design issues.

Students brought diverse prior experiences to their practice, and while applying this to their projects, they considered how they could move their disciplines forward.

Key study topics

In this MDes Service Design master's degree course at Ravensbourne University London, you will learn to:  

  • Explore a range of technology enabled services – from eBooks and crowdfunding to streaming services and 3D printing

  • Explore platform design and the potential to design prototypes to build active participation amongst networks, ‘assemblies’, alliances and collaborations in digital and organisational eco-systems

  • Work within a laboratory prototyping experience with a strong commercial dimension to test ways that digital technologies can open up spaces for more nuanced revenue streams

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    The specifics

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    Alumni stories

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    Creativity. It's institutional.

    The Institute for Creativity and Technology

    When you study MDes Service Design, you will join a support network and diverse community of enterprising creatives in a stunning new building teeming with creativity and endeavour. Opening in 2021, The Institute for Creativity and Technology connects academics, researchers and postgraduate students with industry partners to explore the interplay between creativity and technology for education, industry and society.

    Located in the heart of London’s creative hub, the Design District, its impossible not to be inspired by the passionate minds, creative sparks and rich culture that surrounds you.

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    The Institute Cover Image

    Introduction: our Institute of Creative Technology

    Cityscape image taken from top of Institute building

    Cityscape view taken from the Institute roof

    Image taken by building and refurbishment contractor, Troy.

    Institute for Creativity and Technology building from the outside

    Where you'll be studying

    3D Rendering of The Institute, Incubation+

    Incubation+

    The Institute's modern lobby design

    Brinkworth CreativeLab

    Access expert talks:

    Industry leaders discuss creativity, technology and innovation

    In Conversation Series with Joanna

    Creating a better future for us all

    Paul Sternberg, Director of Postgraduate Studies talked to Joanna Choukeir, Director of Design and Innovation at the RSA (Royal Society for Arts, Manufacture and Commerce).

    Paul and Joanna talked in depth about how design for social innovation has the potential to create a better future for us all within the framework of the Institute’s new MDes Service Design, Social Innovation and Design Leadership.

    Watch the full show and more

    In conversation series of talks for Ravensbourne

    Introducing the In Conversation series

    Paul Sternberg, Director of Postgraduate Studies, gives you a warm welcome to the In Conversation series. 

    Speakers from across the creative spectrum talk to him about how they've overcome obstacles to turn ideas into reality and shape their own futures.

    Watch more talks now