Ravensbourne University London
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BA (Hons) Product Design

Product design is the study of how we interact with products and services. This course explores how we can use that knowledge to create and design better experiences for everyone. 

This highly regarded course focuses on developing well-rounded designers with the skills and knowledge to produce both digital and physical products and services. User-centred research is at the centre of this course and you will work on researching, creating and evaluating new ideas and turning them into tangible inventions. 

You will study aesthetics and sustainability as well as manufacturing through prototyping and basic electronics. Our lecturers and visiting professionals will give you a unique insight into product design and will help you to develop your direction as a designer.

You will learn technical skills through the completion of hands-on, practical work alongside presentation and pitching skills, and knowledge of the conceptual design process.

Graduates most often work in product, packaging, and service design and user experience. For example our graduates often help to develop new gadgets, food packaging, and better customer experience in the finance industry.


3 years full time

Validating body
Ravensbourne University London

What you
need to know

Entry requirements

Students will normally be expected to possess five GCSEs (grade C/level 4 or above) or equivalent (including English) and also to hold at least one of the below or equivalent UK or international qualifications.

Qualifications accepted:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above

Selection criteria

For this course students should ideally have a background in art, creative media, or design.

We welcome applicants who are able to demonstrate their abilities through the submission of a relevant portfolio showing their skills, abilities and suitability to the course.

When assessing if an applicant meets our entry requirements we may also consider the combination of a portfolio and academic qualifications, progress made during studies and/or relevant work experience.


Course structure


You will be assessed through the completion of hands-on, practical work that develops technical skills, presentation and pitching skills, and written work including essays and project reports.

Download programme specification

Year 1

You will learn essential skills in 2D and 3D design, user research, the iterative design process and current design software packages. You will begin to develop your own approach to product design and build confidence and self-discipline in responding to live and self-initiated briefs. Throughout this stage we encourage you to start thinking about your contextual studies research.

FHEQ Level 4

C18101 Themes in Contemporary Culture

DPR18102 Design Approaches 1

DPR18103 Design Approaches 2

DPR18104 Design Skills

DPR18105 Design Impact

DPR18106 Major Project 1

Year 2

You will gain a deeper understanding of the design process, from prototype development leading to the study of materials and manufacturing techniques. We set briefs that encourage you to collaborate with other students and we encourage you to take up work placements in the design industry.

FHEQ Level 5

C18201 Big Ideas and Philosophies

DPR18202 Industrial Design and Sustainability

DPR18203 Interface, Experience, and Service

DPR18204 Industry Practice

DPR18205 Major Proejct 2

EDPR181 Design Fiction

EDPR182 Emerging Technologies in Design

Year 3

We nurture your independence as a designer with a self-directed major product design project, ready for exhibition at the degree show. You will be assessed on a collaborative brief and are required to enter competitions and engage with industry design challenges. At the same time, you will produce a portfolio for entry into the industry. We ask you to show your contextual studies research and thinking in a long form dissertation.

FHEQ Level 6

C18301 Dissertation

DPR18302 Major Project 3

DPR18303 Competition Collaboration

DPR18304 Portfolio

Key study topics

  • Concept generation - being innovative
  • How to manage ideas
  • User research - how to understand people's needs
  • Prototyping - making things work
  • Ideas to market - selling a vision

Top reasons to apply

  • Strong industry links, live client projects and internships
  • Great staff to student ratio
  • Cutting-edge, open-access Prototyping studios
  • Students gain industry ready skills
  • Award-winning course


  • Manufacturing
  • Product design
  • Interaction design

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My first impression of Ravensbourne came from my student interview. There was a tutor and a student present, it just showed how highly valued student and tutor relationships are.

Gar Hey, BA (Hons) Design Products

Amazing things happen here