Ravensbourne University London
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Graphic design

an introduction

Learn the fundamentals of graphic design, as well as opening your mind to wide and varied views on this form of visual communication. This course balances theory and practice, covering the basic principles that form the foundations of graphic design. You will discuss, experiment and explore with colour theory, typography, composition, shape & scale as well as looking at the applications and uses of the discipline. An ideal course if you're considering a career in graphic design or want to learn more about design principles.

Topics covered

  • Introduction to Graphic Design
  • Colour theory
  • Typography
  • Composition
  • Shape & Scale
  • Influential designers
  • Resources & ways of expanding what you've learnt

Learning outcomes

By the end of the course, you will understand why design is so important. This will include how the use of colour can affect your audience and how to create a hierarchy through layout. You'll learn how to select the right typeface and the rationale behind this. You'll also learn that the white-space is your friend, as well as why typesetting and type size is important.


6 weeks


6 September - 11 October 2018


Thursday, 18:30-20:30 


£250 (inc. VAT)

Tutor: Brian Sheppard

Business Director, Advertising Marketing and Communications. Visiting Tutor teaching Digital advertising and design at several UK Universities.
Brian has over 20 year’s management experience in the advertising industry, combining top agency skills with entrepreneurial capabilities. Experienced in creating world class international advertising at DDB London and Rainey Kelly Campbell Roalfe, winning a Gold Clio, Cannes awards and D&AD’s, helping global brands such as Sony, Budweiser, American Airlines, Volkswagen, Oracle, Jaguar, Vauxhall, AXA, AOL, DHL and national brands like Leon, Dimbleby Cancer Care and Anti Domestic Violence charity Womankind reach and move people.

Amazing things happen here