Ravensbourne University London
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Introduction to Social Media for Business

Most of us know how to use social media in a personal capacity but would you know how to promote your business using social media tools? 

Social Media for Business is an easy-to-digest online taught course helping you to navigate the world of social media for your brand. The course looks at four key platforms: Facebook, Twitter, Instagram and Periscope and shows you the step-by-step process of how to promote your business online. 

Once you've completed the course you will be able to:

  • Create a business profile on Twitter, Facebook, Instagram and Periscope
  • Increase your followers with dynamic content
  • Understand key terminology
  • Ascertain if a particular social media channel is right for your business
  • Create inbound links to their website 
  • Utilise search engine indexing
  • Understand the importance of keywords
  • Use social media channels to improve their site’s Google rankings


  • You have to be aged 19+ to study with us
  • You will need access to a computer and a broadband connection in order to study this course.
  • Minimum IT skills required to commence the course
  • Basic computer skills.  Saving, retrieving & opening files etc
  • IT skills gained on completion of the course
  • Various - Using online software Twitter, Facebook, Instagram & Periscope

Course start dates

Not applicable - Learners can work online at own pace.  

We anticipate the course to take approximately 3/4hrs in total to complete.

Course end dates

Not Applicable - Learner can work online at own pace

No of course weeks running

Not Applicable - Learner can work online at own pace

This course is free for learners 19+ residing in the UK - Learners MUST complete the course and supply us with their invaluable feedback.  This course is a pilot course.

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