Graphic Design: Introduction to Branding

Introduction to Branding


The aim of this course is to understand the basic principles of graphic design and work through a self-directed branding project with guidance, workshops and crits, led by an experienced design educator and practising graphic designer.

Branding is a vital part of design and visual communication, and learning to understanding how to create cohesive visual identity is part of this 5 week branding short course. Learners will be briefed for a brand identity project and each learner will carry this out as their personal project over the course of the week.

You will be guided through the basics of each program, quickly gaining a broad base of skills.

Week structure:

Week 1

Week 2

Week 3

Week 4:

Week 5

Introduction to Graphic Design

Introduction to Branding

Project Briefing

Research boards.

Initial Ideas and development

Self-directed study

Design crits with tutor

Presenting brand identity and concept

Starting to use software to design

Introduction to brand guidelines and examples

Applying brand (introducing it in print and online examples)

Tutor support

Finalising brand

Presenting/pitching your brand identity to tutor/peers.

You will be guided through the basics of design, with small workshops, activities short presentations and group crits. In addition to this you will be given self-directed study time during the sessions to work on and develop your brand, during this time you are encouraged to be autonomous and self-guided in your work using all the skills and knowledge from presentations and workshops to feed into your personal project response to the brief. 

Please bring a sketchbook and pens to document your design process and work over the course. (An example of sutiable sketchbook could be this: http://www.hobbycraft.co.uk/staple-bound-a4-sketchbook-140-gsm/620809-1000) also please ensure you have USB stick  to save your files and documents onto and to keep any shared resources during any software sessions.


On completion of the course learners will:

  • Have an understanding of basic design principles
  • How typography can be used and treated in layout
  • How to develop a basic visual identity
  • Learners will also have a finished brand identity.

Please bring a USB stick  to save your files and documents onto and to keep any shared resources. Resources might be provided for each topic in digital format. 


Basic IT skills (for example being able to use the web browser/internet as well required to commence the course

A basic understanding and previous use of the adobe software is strongly recommended as we software will be used in the final sessions.. We recommend you go on Introduction to Adobe Software Course prior to attending this.  

YOU NEED TO BE AGED 19+ to study with us


Course start dates

Sat 02 Jun 2018

10:00 - 15:30

Course end dates

Sat 09 Jun 2018


No of course weeks running: 2

2 consecutive Saturdays from 10:00 - 15h30

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