Ravensbourne University London
Open days Courses Apply now

MDes Service Design Innovation

This course gives you opportunities to design radical new services that are highly desirable for customers as well as profitable and sustainable.

Service Design Innovation is based on the idea that an effective service is built by gaining a deep understanding of the interaction between service providers and the end user, including their wants, needs and potential for co-creation. Students use a specific set of methods and processes based on design thinking. In particular this course will require you to develop the ability to design user research, to facilitate stakeholder workshops, and to project manage a service design process.


1 year full time/ 2 year part-time

Validating body
Ravensbourne University London

What you
need to know

Entry requirements

First or upper second class honours degree (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area.

If you are applying directly from an undergraduate degree course without experience or professional practice you must be able to demonstrate a good knowledge of your chosen subject area.

In order to be eligible for a course, you will need to be a competent speaker and writer of English. This also applies if you are from the European Union, or if you're from a country outside the EU. You need to provide us with an IELTS or equivalent English language qualification demonstrating a minimum of 5.5 or CEFR Level B2 in each component. 

If you are applying as a Tier 4 student, please read the English Language requirements  or contact postgrad@rave.ac.uk for more detailed information. 

More information on entry requirements per country

Selection criteria

We welcome applicants who are able to demonstrate their abilities through prior academic qualifications and/or previous employment. 

To get a holistic view of your ability and aptitude to succeed on the course we will also consider your enthusiasm and interest in the subject area, how you manage the creative process, and your study and professional skills.

Further information can be found on the course specification

Course structure

Stage one

Unit 1 Cultural and Contextual Design Studies

Unit 2 Practical Application of Design Thinking in Service Design

Unit 3 Managing Design in a Global Society and Economy

Stage two

This stage builds on the practical application of design thinking with a focus on innovation and industry oriented professional practice. Teaching and learning methods in this term are reflective of real world practices ensuring that participants are well versed in new service/product design methods, blueprinting, modelling, brand guardianship, consumer marketing and routes to market.

Unit 4 Professional Practice in Management and Consulting

Unit 5 Strategic Design and Innovation

Unit 6 Studio Practice


Stage three

This stage allows you to evaluate and advance existing knowledge ahead of your major project.

Unit 7 Major Project

Students are introduced to a range of concepts such as co-design, userdriven innovation, open innovation and stakeholder management. They are also encouraged to develop their own approaches and to respond to emerging industry practices. Learners will benefit from staff research interests in methodology and in user experience design strategies. They may also have the opportunity to participate in one of Ravensbourne’s regular industry development projects with a strong service design dimension.

Service Design graduates have a practice-based approach to embedding innovation in key customer focussed areas of business. students go on to be engaged in broader organisational development issues, such as strategic innovation and organisational change.

Download the co-creation workshop booklet

Join us

Amazing things happen here