This course gives you opportunities to design radical new services that are highly desirable for customers as well as profitable and sustainable.
Service Design Innovation is based on the idea that an effective service is built by gaining a deep understanding of the interaction between service providers and the end user, including their wants, needs and potential for co-creation. Students use a specific set of methods and processes based on design thinking. In particular this course will require you to develop the ability to design user research, to facilitate stakeholder workshops, and to project manage a service design process.
1 year full time/ 2 year part-time
Ravensbourne University London
First or upper second class honours degree (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area.
If you are applying directly from an undergraduate degree course without experience or professional practice you must be able to demonstrate a good knowledge of your chosen subject area.
In order to be eligible for a course, you will need to be a competent speaker and writer of English. This also applies if you are from the European Union, or if you're from a country outside the EU. You need to provide us with an IELTS or equivalent English language qualification demonstrating a minimum of 5.5 or CEFR Level B2 in each component.
We welcome applicants who are able to demonstrate their abilities through prior academic qualifications and/or previous employment.
To get a holistic view of your ability and aptitude to succeed on the course we will also consider your enthusiasm and interest in the subject area, how you manage the creative process, and your study and professional skills.
Unit 1 Cultural and Contextual Design Studies
Unit 2 Practical Application of Design Thinking in Service Design
Unit 3 Managing Design in a Global Society and Economy
This stage builds on the practical application of design thinking with a focus on innovation and industry oriented professional practice. Teaching and learning methods in this term are reflective of real world practices ensuring that participants are well versed in new service/product design methods, blueprinting, modelling, brand guardianship, consumer marketing and routes to market.
Unit 4 Professional Practice in Management and Consulting
Unit 5 Strategic Design and Innovation
Unit 6 Studio Practice
This stage allows you to evaluate and advance existing knowledge ahead of your major project.
Unit 7 Major Project
Students are introduced to a range of concepts such as co-design, userdriven innovation, open innovation and stakeholder management. They are also encouraged to develop their own approaches and to respond to emerging industry practices. Learners will benefit from staff research interests in methodology and in user experience design strategies. They may also have the opportunity to participate in one of Ravensbourne’s regular industry development projects with a strong service design dimension.
Service Design graduates have a practice-based approach to embedding innovation in key customer focussed areas of business. students go on to be engaged in broader organisational development issues, such as strategic innovation and organisational change.
My journey into MDes started with a desire to be able to leverage design to make a difference in people's lives. If I had to pick one invaluable thing that I gained through my MDes, it would be the design mindset and approach that today allows me to jump into various design challenges with confidence.Daniela Ivanova, MDes Service Design Innovation (2013/14), Fjord Design and Innovation Consultancy, Accenture
Since completing the MDes in Service Design I have worked as Design Lead in Cabinet Office policy team and now a User Researcher at the Government Digital Service. I'm certain both these would have remained as dreams had I not completed the Service Design MDes at Ravensbourne.Polly Gannaway, MDes Service Design Innovation (2012/13), Government Digital Services
The course broadened my horizons and gave me a better appreciation on what defines me as a designer. It allowed me to learn from very practical project-based work and, as a result, become more aware of the value that creative professionals can bring to managing today’s business.Caterina Conte Luque MDes Design Management (2013/14), Claro Partners, Barcelona
The MDes has helped me start my design career, and has always been there as a place to come and learn about design. It has given me so much confidence to go out into the real world and test different approaches and ways of thinking. This eventually helped me join IBM where I contribute to their world wide design thinking journey.Richard McMurray MDes Service Design Innovation (2012/13), IBM
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