Our MDes Luxury Brand Management Innovation programme provides you with opportunities to enable the development of high value services and luxury brands on a global scale.
This course focuses on managing the relationship between luxury brands, high value services and consumer behaviour. Students will analyse established brands and the process of repositioning them. Luxury Brand Management Innovation requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement and participation.
You will progress through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’. The course benefits from the research interests of existing Ravensbourne staff, including the impact of ethical issues in the fashion business on brand perception, marketing and branding of sustainable fashion, and the role of social networking in establishing brands. Students will also have the opportunity to work closely with students on Ravensbourne’s Fashion MA programmes.
In the corporate world, luxury brand managers oversee the development of products and high-end services. They also have a significant strategic role in continuously improving the customer experience and re-invigorating services
1 year full time/ 2 year part-time
Ravensbourne University London
First or upper second class honours degree (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area.
If you are applying directly from an undergraduate degree course without experience or professional practice you must be able to demonstrate a good knowledge of your chosen subject area.
In order to be eligible for a course, you will need to be a competent speaker and writer of English. This also applies if you are from the European Union, or if you're from a country outside the EU. You need to provide us with an IELTS or equivalent English language qualification demonstrating a minimum of 5.5 or CEFR Level B2 in each component.
We welcome applicants who are able to demonstrate their abilities through prior academic qualifications and/or previous employment.
To get a holistic view of your ability and aptitude to succeed on the course we will also consider your enthusiasm and interest in the subject area, how you manage the creative process, and your study and professional skills.
We introduce you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking and how it relates to luxury brand management.
Unit 1 Cultural and Contextual Design Studies
Unit 2 Practical Application of Design Thinking in Luxury Brand Management
Unit 3 Managing Design in a Global Society and Economy
We help you to put your learning in a professional context and develop the practical application of design thinking with a focus on innovation and industry-oriented professional practice.
Unit 4 Professional Practice in Management and Consulting
Unit 5 Strategic Design and Innovation
Unit 6 Studio Practice
This stage allows you to evaluate and advance existing knowledge ahead of your Major Project.
Unit 7 Major Project
Studying the Luxury Brand Management MDes certainly generated a great deal of debate, questioning and research – in fact the more I learned about the concept of luxury, the more it became a conundrum constantly shaped by aspects of online and globalisation. I learned a lot about people management, design and methodology.Ashley Vu, MDes Luxury Brand Management (2013/14), Tiffany & Co
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