This course provides you with opportunities to enable the development of high value services and luxury brands on a global scale
Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. Students will analyse established brands and the process of repositioning them. Luxury Brand Management Innovation requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement and participation.
You will progress through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’. The course benefits from the research interests of existing Ravensbourne staff, including the impact of ethical issues in the fashion business on brand perception, marketing and branding of sustainable fashion, and the role of social networking in establishing brands. Students will also have the opportunity to work closely with students on Ravensbourne’s Fashion MA programmes.
In the corporate world, luxury brand managers oversee the development of products and high-end services. They also have a significant strategic role in continuously improving the customer experience and re-invigorating services