As demand for textiles like ajrak, madhubani, and gond deplete, unemployment is rising. Local artisans are being replaced by machines — weaving and tapestry are being replaced by mass-production systems. MA Fashion student Rhea Shah argues fashion designers use other cultures as inspiration, without giving these cultures a voice, and without raising awareness of these textile practises, cultural erosion will continue. ‘Intellectual Property Rights’ is a brand that sells ‘storytelling scarves’, placing a label on the surface of the fabric. Rhea hopes to bring recognition to the struggles of textile makers by writing a few lines on their cultural significance. These textiles will allow fashion designers to meet their ethical responsibility, without limiting their artistic creativity.
‘Intellectual Property Rights’