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Third-year student collective 'Nuff Said LDN' have been shortlisted for a D&AD award in the Side hustle category. The BA (Hons) Advertising and Brand Design students have been recognised for their important work to make the creative industry more inclusive.
Design and Art Direction (D&AD) is a British educational charity which promotes excellence in design and advertising. The prestigious D&AD Professional Awards is open to advertising, design, digital and marketing creatives throughout the world. Their iconic pencil shaped awards are won by those that have demonstrated ideas that are brilliantly imagined and beautifully executed.
Nuff Said LDN is a student-led collective that demonstrates the benefits of supporting practitioners who reflect the true diversity of society. They show that the perspective of diverse creatives enriches the entire creative industry. Nuff Said take a sophisticated and fact-lead approach to encourage the industry to replace performative discussions with real action.
The collective launched in May 2019 with an event at The Mill, that included ‘provocations, talks and discussions’ featuring a number of award-winning industry speakers. The event interrogated how inclusion can be made an innate part of creative culture, featuring speakers including Pip Jamieson, Chief Executive Officer at The Dots; Roshni Goyate, Co-Founder of The Other Box and Ibrahim Kamara, Editor in Chief of Guap Magazine. Nuff Said have also recently launched their own podcast, called ‘Blacklisted’ which you can listen to via Spotify. The first episode, titled ‘I’m not racist but..’ discusses how to address systemic racism with guests from ‘Let’s be brief’.Nuff Said have been recognised for their bold, creative campaigning.
A member of the collective explained how it felt to be shortlisted for an award that is synonymous with creative excellence. Student, Kemi Adeeko said, ‘To be shortlisted as finalists was such an honour to the team. We know the impact of being recognised by D&AD are very grateful for this happening just a year after Nuff Said began. We've worked so hard in pushing inclusivity, so having the recognition of D&AD will help the spread awareness of our mission. We have launched a podcast that provokes uncomfortable but necessary conversations about race, inclusion and creativity. We hope to have more action-led events after lockdown relaxes and campaigns that represent our diverse communities.’
Derek Yates, Course Leader for BA (Hons) Advertising and Brand Design commented, ‘For a group of students to be shortlisted in the professional section of what is recognised by the industry as the world’s beacon for creative excellence is unprecedented - it’s an unbelievable achievement!’
The student collective is made up of the following Ravensbourne students: Kemi Adeeko, Isaac Izekor, Maureen Vasquez-Guzman, Maisie Angela Smith, Lisa Hooper, Georgia Armstrong and Paul Ifeneziuche. We would like to thank them for their incredible contributions to the creative industry and wish them the very best of luck with the D&AD Awards.
You can find out more about the collective on their website, and can follow them on Instagram.
Ravensbourne University London
6 Penrose Way
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