Ravensbourne students develop high fashion collections for Wrangler’s 70th anniversary celebrations
Ravensbourne’s BA (Hons) Fashion, BA (Hons) Fashion Accessory Design and BA (Hons) Fashion Buying and Brand Management students have been working to develop high fashion collections for Wrangler as part of their 70th anniversary celebrations.
Having been established in 1947, last year U.S. denim manufacturers, Wrangler, celebrated 70 years of design. As part of their anniversary, Wrangler challenged Ravensbourne students to design either a ten piece collection of men’s or women’s denim-focused tops and bottoms, taking inspiration from the brand’s past and present aesthetic. The aim of the collections was to try and market Wrangler to fashion-forward consumers via specialty boutiques and premium retailers. Students were also encouraged to build on Wrangler’s ‘body bespoke’ concept, whereby they tailor the design for every size of each style of their jeans to ensure every size is equally flattering.
Students from across Ravensbourne’s Department of Fashion worked in teams to develop collections. They were judged by Steve Zades, Vice President for Global Innovation at VF Corporation; the parent company of brands including Wrangler, North Face and Timberland.
The winning team, ‘A Denim’, were awarded £1,800. Comprised of Simran Kaur, BA (Hons) Fashion Buying & Brand Management; Felicity O’Keefe, BA (Hons) Fashion Buying & Brand Management; Megan Wise, BA (Hons) Fashion Buying & Brand Management; Brenda Kuoh, BA (Hons) Fashion; Cara Dickens, BA (Hons) Fashion and Tong Zhang, BA (Hons) Fashion, their collection sought to reinterpret architectural features such as extensions and paneling, paying close attention to creating hidden details within their designs.
‘Wrangler 113’ were awarded a second place prize of £1,435. They took influence from the dress of the working man, incorporating features popular in the 1940s and 1950s such as braces, including updates for a modern consumer who wants to be ‘ready for anything’. The team included Harvey Brennan, BA (Hons) Fashion Buying & Brand Management; Akilah Brown, BA (Hons) Fashion Buying & Brand Management; Camille Jose, BA (Hons) Fashion Buying & Brand Management; Irum Saleemi, BA (Hons) Fashion; Hufsa Islam, BA (Hons) Fashion and Jeremy Zheng, BA (Hons) Fashion.
‘Wrangler Concealed’, ‘In Other Words’ and ‘I am Woman by Wrangler’ were each awarded third place prizes of £500.
Commenting, Steve said: “The faculty and students at Ravensbourne continue to amaze us! Having worked with Ravensbourne over many years, we know they are a totally unique fashion institution. I believe part of their secret sauce is the combination of a dynamic future vision combined with incredible technique in the beauty and craft of apparel and accessory design.
“Together with our transformational innovation team, we’re able to explore the furthest reaches of design, science and technology in new ways, to delight consumers and better anticipate their future needs more holistically.”
Caroline Gilbey, Associate Dean for the Department of Fashion at Ravensbourne added: “It has been inspiring to see students from across our various fashion courses collaborate to create bespoke collections for Wrangler. They have done a great job of interpreting the brief provided by Steve and the rest of the team at Wrangler and VF Corporation, while each approaching it in their own distinct way. We were excited to present the collections and see the reception to them at Transitions 2.0; the second year we have run the event in collaboration with Wrangler and VF Corporation.”
On Friday 9 February the designs were showcased at the Bargehouse, Oxo Tower Wharf as part of Ravensbourne’s ‘Transitions 2.0’ exhibition; an annual denim innovation showcase in collaboration with Wrangler and VF Corporation. Alongside the collections developed for Wrangler, Ravensbourne’s BA (Hons) Graphic Design and BA (Hons) Digital Photography students also exhibited work.