Ravensbourne University London
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07 Jul 2017

BA(Hons) Design Products triumphs at New Designers

Lewis Calderwood, a student on the BA (Hons) Design Products course has triumphed at New Designers, a national exhibition which celebrates emerging creative talent in the design industry, where he won the “John Lewis Award for Design and Innovation”.

Lewis designed a modular sofa system called ‘Morf’ which was designed for ‘Generation Rent’. The product utilises a household vacuum cleaner to compress the sofa to make it smaller in size for easy moving and storage. Lewis was inspired by design for small space living and wanted to create furniture which was ideal for people who moved house regularly.

The judges citation said “‘A highly credible response to ‘Generation Rent’ and nomadic living. Thoughtful, useful and excellently resolved”.

Lewis has won £1,000 towards future projects and a chance to go into the John Lewis studios to observe their design processes.

Lewis said: “I’m delighted to have won this award. I’d like to carry this project on and develop the technical aspects so it would have a feasible chance of releasing to market.

“The design products course at Ravensbourne has helped me to understand the processes behind designing a product and most importantly given me the skills to present myself as a professional designer that is industry ready.”

Course Leaders on BA (Hons) Design Products, Andrew Marsh and Nadine Bennett said: “This award recognises the considerable expertise Lewis has applied to this project.  

“The design product course at Ravensbourne, strives to produce graduates who can execute designs that are relevant and desirable to users; feasible for production and highly innovative. This project clearly demonstrates this ethos, well done Lewis".

Lewis has also recently designed an air freshener that blended in with its environment and dispersed fragrance, for which he won an Institute of Materials, Minerals and Mining Silver Starpack Award.


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