Graduates awarded Pencils at D&AD New Blood award
BA (Hons) Digital Advertising and Design graduates Mohammad Scek-Nuren and Konstantino (Kostie) Kontorravdis were awarded Pencil trophies at the 2016 D&AD New Blood Awards after working on briefs for the BBC and Dr. Martens.
The winners will also have their work featured in the D&AD Annual and the chance to apply to the New Blood Academy, which aims to find new talent; nurture, equip and guide young creatives into their future careers.
Mohammed and Kostie tackled briefs set out by the BBC for high profile programme Crimewatch and popular shoe and clothing brand Dr. Martens.
Mohammed was awarded a Wood Pencil for his project 'Crimebits' which aimed to help the BBC maintain the live action momentum of Crimewatch,creating a compelling relationship between television and digital.
'Crimebits' takes the traditional live format of Crimewatch and transforms it to social media, condensing the content to allow people to watch it in a minute. Using social media channel Snapchat's Discovery platform, Crimewatch would receive millions of views bridging the gap between broadcasts. 'Crimebits' can range from CCTV footage to reconstructions of big shows and can be shared across all social media platforms making it quick, simple and available.
Mohammed said, ‘I couldn’t be happier about winning the pencil, it reminds me of what I can achieve with hard work.
‘I spent about a month working on the project and it was really fun and exciting, I felt that I had great direction and focus.
‘The recognition has been amazing and I can’t wait to see what the future holds.’
Kostie was awarded a Graphite Pencil trophy for project "Speak Out on Spit Tank" after taking on the Dr. Martens brief to design a rebellious radio campaign. Kosite’s project aimed to create a platform that offers more than ‘just advertising’ where people can express themselves with prose over their user generated backing track.
Kostie said, ‘I wanted to create a platform with real people, telling real stories. I managed to complete my project in a week and was really happy with the final product.
‘I am so grateful to have received this internationally recognised award, it will be extremely beneficial as I start my journey into employment.’
The students entered the projects as a part of their final year portfolios. These projects ensure students are prepared for a professional creative working life.