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19 May 2016

Ravensbourne students work exhibited at The Queens Gallery

Rachel Houlden

Two students from the BA (Hons) Digital Advertising and Design course at Ravensbourne, have had their work chosen to be exhibited in the Millar Learning Room at The Queen’s Gallery, Buckingham Palace, after successfully pitching ideas to Royal Collection Trust.

Dan Purdie NameThe work, which will be exhibited for six months during the run of the exhibition Maria Merian's Butterflies, is just one of the successful industry collaborations the institution boasts.

Students were invited to pitch to Royal Collection Trust in January and were set a brief to devise a digital interpretation of the process of metamorphosis using Merian's work. Eleven students developed and pitched concepts before two were selected to be included in the exhibition.

The successful pitches included an interactive animation of Merian's paintings, showing the process of metamorphosis, by Dan Purdie; and a tool which enabled gallery visitors to colour in Merian's drawings on iPads, created by Cindy Toneto.

Colour In App Cindy WorkRoyal Collection Trust’s Director of Content and Audiences, Jemima Rellie said: “We are constantly exploring new ways to engage our visitors and are excited at the prospect of working with Ravensbourne to consider how best to use digital technology to bring Merian's drawings to life.

“It was fantastic to see the ideas the students pitched to us. They presented us with many possibilities and we were intrigued to see how our brief could be creatively adapted.”

Student, Dan Purdie said: “This is the first piece of work I’ve developed for a client. It’s been a great experience, it’s really exciting to see it exhibited at The Queen's Gallery will look fantastic in my portfolio.”

Course Leader, Russell Miller added: “Our students regularly work on briefs for well-known clients which are absorbed into the academic year.

“We strongly encourage students to participate in professional practice and get to know the industry environment to ensure they are equipped with the skills needed for working life.”

For more information about the exhibition visit the Royal Collection Trust website

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