Thinking Outside of the Box
Winner of the D&AD New Blood Award
Congratulations to 3rd year student Anastasia Mond, winner of the D&AD New Blood Award.
Anastasia entered the competition as part of Ravensbourne’s digital advertising course, giving participants the opportunity to work to industry standard briefs set by global brands.
D&AD was founded in 1962 by a group of London-based designers and art directors. It celebrates creative communication, rewarding its practitioners and raising standards across the industry.
Anastasia chose to focus on Nationwide Building Society, with the winning concept, ‘NationwideThink Box’, built upon her belief that young people struggle to interact with corporate organisations on a personal level. NationwideThink Box is a financial advice initiative, bringing support into the community. Read Anastasia’s pitch in full.
Above image: The ThinkBox Hub
We interviewed Anastasia and asked for her thoughts on this recent success.
What does it mean to you to have won a New Blood Award from D&AD?
I still don’t believe it. It was a challenging brief and that’s why I picked it. I never even imagined winning anything for it. But my gratitude goes to my tutor Paul Jason who has been there every step of the way; he has been a true motivation and has really opened my eyes to the vast possibilities of how creative ideas can express themselves, and what ideas can achieve within the world.
It has been a humbling experience to know that some top industry professionals have valued my work highly enough for an award. For that I’m very grateful.
Above image: Website design for Nationwide Think Box concept
Could you tell us a little bit more about your path to Ravensbourne?
I always leant towards traditional art but in the last few months before finishing my A-Levels I decided to study a foundation diploma specialising in graphic design.
During this time I realised that I enjoyed the process of coming up with concepts. I chose digital advertising because I wanted to learn, and be involved in, what’s current and engaging across different media...this led me to Ravensbourne.
Describe your Ravensbourne experience.
When I first started I didn’t know what to expect due to it being a brand new course. It has been challenging at times, but has trained me to tackle the challenges I may face in the real world. Plus, the problem solving skills I developed when working on projects made me realise that my main focus should be to create something that betters people’s lives. This was at the forefront of my approach when working on my design: Nationwide Think Box.
In the end, winning an award has shown me that what I’ve learnt (and put into practice) is something that has not gone unnoticed. It’s helped me to gain confidence and realise that I have made the most of my journey.
Find out more about the New Blood Award.