Students shortlisted for design awards
Although the Ravensbourne students did not win, it was nonetheless a great experience, with a lot of insightful feedback from the judges and visitors to the expo. Ravensbourne was one of only four institutions to take part in the competition so we were honoured to be asked to participate in the event. It was a valuable experience for the students as they were mentored by leading figures in the design industry.
For the competition, the students decided to take over a disused underground station for a concept Ted Baker store. The brief was delivered by Ted Baker and they were mentored by Fitch creative director, Tim Greenhalgh. With members including Harriet Collins, Emma Islam, Julius Conmigo, Sharina Tejada-Mayo and Nas Al-Dame, the Ravensbourne team attended a number of mentoring sessions with Tim. The sessions were held both at Ravensbourne as well as at the Ted Baker offices.
The winners were announced at the Retail Design Expo at Kensington Olympia on 10 March 2015.
Photographs courtesy Harriet Collins.