Berghs x Ravensbourne University

  • Starts: 26 Sept 2023 / Ends 12 Dec 2023
  • Duration: 12 weeks
  • Mode: Online
  • Fees: UK: £2,350

Get under the skin of the customer journey

This course is for young professionals in digital marketing who want to learn the best tools to manage databases and automate communication with leads and clients.

Key information

  • Last application date: 27 August 2023
  • Course dates: 26 September to 12 December 2023
  • Fees: £2,350 UK/International, £2,950 EU
    *Reverse charge within the EU may apply. See VAT terms and conditions here.

  • Time commitment: 10 hours per week

Apply for September 2023

What you'll learn

Learn the latest about Customer Journey, (Customer Relationship Management) CRM, and Marketing Automation. Refocus your career or set up your own company for success through classes, examples, and practical exercises. The course uses real business cases and walks you through market-leading tools. So you can discover and choose what's right for you.

We're mindful to not lock you into a specific tool. Instead, the course is designed to give you a comprehensive framework for working with both leads and existing clients. 

You will design and launch your own customer journey and learn about CRM and Marketing Automation. Week by week, content is presented with business cases based on market-leading tools such as Salesforce, MSDynamics, Oracle, Adobe, Hubspot, or Twilio. 

You'll be challenged with practical exercises as you try different tools that suit all companies – and all budgets – big and small. Throughout the course, you design your own customer journey and set up all activities, channels, messages, and tools for success.

If you are taking the course to set up your company's CRM, that can be your case. If not, we'll give you one you can train with and present to a future employer.

Who is this course for?

  • Young professionals in digital marketing who want to learn the best tools to manage databases and automate communication with leads and clients.
  • Decision-makers in the digital marketing space want to understand what tools are available and their actual capabilities.
  • Experienced marketing professionals who are new to this area and wish to transit towards CRM and marketing automation.

This course fits individuals who want to upskill or reskill and companies who want to set a strong foundation before investing in any specific system.

All participants should have previous education within relevant subjects (marketing, business, communication, computer science, …) and at least two years of professional experience in marketing or sales.

Key learnings

  • Discover practical frameworks and weekly exercises
  • Understand lead acquisition, lead nurturing, and CRM
  • Learn the costs and benefits of all tools
  • Get fresh business cases to see how tools are implemented
  • See B2C and B2B customer journeys in multinational companies and start-ups.
  • Understand the power of Marketing Automation
  • Develop a career management strategy

The details...