Ravensbourne University London
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Case studies

Marks and Spencer

Every year our second year product design students spend eight weeks developing innovative and sustainable food packaging designs, to live briefs set by the M&S Packaging and Technology team. Students are supported by specialist tutoring and regular client feedback, as well as being given the opportunity to visit back and front of house at an M&S store. At the end of the project seven students are shortlisted to pitch their designs at M&S head office, and one winner is then selected for a six month paid internship.

"The collaboration has enabled us to market that would never have launched without the students’ vision, creativity and technical ability" - Simon Oxley, Packaging Technologist, Marks and Spencer

Royal Collection Trust

The Royal Collection Trust came to Ravensbourne looking to commission unique interactives for their upcoming exhibition about natural world illustrator Maria Merian at the Queen’s Gallery. Over 20 of our digital advertising students pitched a series of concepts, before two were selected to be produced and launched to the public at the exhibition. Dan Purdie developed an animation of the metamorphosis process, using Merian’s butterfly illustrations, and Cindy Toneto developed an app which enables gallery visitors to colour in Merian’s some of drawings. A team of Digital Film Production students have also been commissioned to film and edit a series of promotional videos, showcasing the work of the Royal Collection’s learning team across all their locations over the summer season.

"It was fantastic to see the ideas the students pitched to us. They presented us with many possibilities and we were intrigued to see how our brief could be creatively adapted." - Jemima Rellie, Director of Content and Audiences, Royal Collection Trust

The Drum and Mashable

‘Be Worthwhile’ is an online corporate volunteering platform developed by a team from online media platform Mashable, as part of the The Drum’s annual ‘Do It Day’. The Drum enlisted the help of our Digital Advertising students to help launch the platform at Ad Week Europe. Eight students headed to The Drum HQ to pitch their ‘launch campaigns’ which could be executed at Ad Week and online. Second year student Annie Locker’s idea of having creatives at Ad Week develop an advert for humorous fake charities was selected and its accompanying ‘One Minute Briefs’ twitter campaign caused quite a stir in the run up to launch. Best of all, the whole project was captured by Digital Film Production student Dominic Houghton.

BBC Radio 4

Ravensbourne Animation students collaborated with BBC Radio 4 to bring their series ‘A British History in the Weather’ to a wider audience. They were given exclusive access to the scripts and invited to pitch animated interpretations of excerpts from the programmes. Seven teams pitched their storyboards and samples at the BBC, and all were then commissioned to develop them into full pieces. The students’ work was incredibly well received, with Claire McGinn (Head of BBC Radio and Music Production) saying "They are lovely - moving, subtle and beautifully done. What a fantastic partnership!"

Years and Years

Not many students get the chance to design outfits for Brit Award winning artists to be worn on stage at world class venues, so when we were approached by the stylist for British band ‘Years and Years’ our Fashion BA students jumped at the opportunity to design an outfit for their upcoming world tour. Over 30 sketches were submitted by students across all levels of study, and the band were so impressed they ended up selecting not just one design, but five! The chosen students were given the pressing deadline of a performance at Wembley to work to, but all rose to the challenge and produced their outfits within ten days. Their creations have now been worn by frontman and pop icon Olly Alexander all over the world, including on stage at Wembley and Coachella!

Amazing things happen here