14 Feb 2014
Heads vs Hearts
Behavioural Change Day
Ogilvy Labs Behavioural Change Day: Heads vs Hearts
30 places available for small businesses
This Valentine’s Day, when so many of us are hoping to influence the hearts of others, what better way than to take a long loving look inside the head and investigate how behavioural psychology can help us change what people do. Join us at Ogilvy Labs Behavioural Change Day as we take you into the deeper recesses of the brain to uncover some of the secrets of human behaviour.
- Find out about the vast leaps being made in behavioural psychology and neuroscience and what these new discoveries mean for the communications industry.
- Keep abreast of the latest developments in understanding how people think and discover ways to use that knowledge.
- Take a look at the next practical steps brands can take to benefit from the insights being unearthed by Behavioural Economics.
- And see for yourself some examples of how Ogilvy’s Rory Sutherland, Jez Groom and others have already been busy applying behavioural economics to affect the way customers behave.
This event is delivered in partnership with Ravesnbourne’s DMIC course, so we are able to offer 30 London-based small businesses places to attend. Places will be allocated on a first-come-first-served basis.