BA/BSc (Hons) Digital Marketing

BA/BSc (Hons) Digital Marketing 2021

The fine details

This Digital Marketing course looks at how digital technology can be used to deliver successful marketing campaigns.

Students develop the knowledge and the creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from start to finish. The flexibility of the course will allow students to either follow a BA pathway or BSc pathway.

3 years full time
Start date
September 2021
Validating body
Ravensbourne University London

Entry requirements

Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications.


Qualifications accepted:

  • 2 A levels, grade C or above
  • AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above
  • International students will be required to have IELTS with an overall score of 5.5 or above, or TOEFL with an overall score of 72 or above.

Selection criteria

Students should ideally have a background in art, creative media, or design. Applicants are expected to submit a portfolio of work which shows a range of their skills and demonstrates why they would be a good fit for the course.

We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.


Students will be taught through a combination of lectures, tutorials and practical classes.

In the second and third years they will spend more time working on projects that involve developing systems and doing experimental work with guidance from their supervisor and industry connections.

Key study topics

This course is designed to prepare students for industry by giving them an overview of the digital landscape and the strategic marketing principles used today. 

It is divided into two strands; the BA strand will teach students about the strategic side of digital marketing. They will look at how brands build value with the use of digital technologies and social media. 

The BSc pathway will look at a digital marketing strategy in more detail. Students will look at how different elements such as website development and analytics, consumer behaviour analysis and social media marketing are used together to form a joined-up marketing strategy. 

Key study topics include:

  • Digital marketing basics
  • Marketing data analysis
  • Web design and development
  • Internet of Things (IoT) and digital creation
  • Social media marketing

Top reasons to apply

  1. Gain experience in developing digital campaigns and analysing their impact
  2. Access to state-of-the-art Augmented (AR) and Virtual Reality (VR) facilities
  3. Learn how to make interactive campaigns
  4. Collaborate with students from media and fashion
  5. Access to the incubation centre, with support around setting up your own business and progressing ideas



Students will be qualified to apply for roles such as marketing executive, advertising planner, social media manager, public relations officer, events manager, digital marketing manager and account manager.

Need help?

If you have any questions, we'd love to hear from you. Just use the contact details below or chat to our students.


Apply now