BA/BSc (Hons) Digital Marketing

Digital marketing hero image

The fine details

This Digital Marketing course is new to the undergraduate portfolio and provides students with the relevant creative and technical know-how to design, deliver and evaluate intelligent digital marketing strategies and campaigns.

The course offers an industry-led approach, but is underpinned with a theoretical focus to equip students with all the fundamentals of digital marketing.

3 years full time
Start date
September 2020
Validating body
Ravensbourne University London

Entry requirements

Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications.


Qualifications accepted:

  • 2 A levels, grade C or above
  • AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above
  • International students will be required to have IELTS with an overall score of 5.5 or above, or TOEFL with an overall score of 72 or above.


Selection criteria

Students should ideally have a background in art, creative media, or design. Applicants are expected to submit a portfolio of work which shows a range of their skills and demonstrates why they would be a good fit for the course.

We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.


Students will be taught through a combination of lectures, tutorials and practical classes.

In the second and third years they will spend more time working on projects that involve developing systems and doing experimental work with guidance from their supervisor and industry connections.

Key study topics

The digital marketing course is designed to prepare students for the real world, by giving an overview of the digital technology landscape and the strategic marketing principles used today.

The course aims to offer students an exciting blend of real-life experience which is underpinned by academic rigour, to prepare them for industry. 

  • Digital marketing basics
  • Marketing data analysis
  • Web design and development
  • Internet of Things (IoT) and digital creation
  • Social media marketing

Top reasons to apply

  1. Gain experience in developing digital campaigns and analysing their impact
  2. Access to state-of-the-art Augmented (AR) and Virtual Reality (VR) facilities
  3. Learn how to make interactive campaigns
  4. Collaborate with students from media and fashion
  5. Access to the incubation centre, with support around setting up your own business and progressing ideas


Students will be qualified to apply for roles such as marketing executive, advertising planner, social media manager, public relations officer, events manager, digital marketing manager and account manager.

Need help?

If you have any questions, we'd love to hear from you. Just use the contact details below or chat to our students.

Apply through Clearing