BA (Hons) Product Design

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Product Design 2021

The fine details

This course will teach students to learn cutting-edge research and analysis approaches, develop original ideas with creative thinking and deliver detailed designs that are ready for production.

It is predominantly project-based and explores the functional and market-led requirements of product design from concept to production.

International students can apply directly via our Online Applicant Portal.

3 years full time
Start date
September 2021
Validating body
Ravensbourne University London

Entry requirements

Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications.


Qualifications accepted:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above


Selection criteria

Students should ideally have a background in art, creative media, or design. Applicants are expected to submit a portfolio of work which shows a range of their skills and demonstrates why they would be a good fit for the course.

We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.

Course structure


Students will be assessed through the completion of hands-on, practical work that develops technical skills, presentation and pitching skills, and written work including essays and project reports.

Key study topics

Students will study the functional and market-led requirements of product design, looking at ergonomics, aesthetics, usability, sustainability, intellectual property and the application of technology.

They will also learn to communicate their design work engagingly through pitch presentations, images and design documents.

The expert lecturers and technicians will provide a unique insight into the market and teach students to identify areas where design could have a significant positive impact in social, economic and environmental contexts.

Key study topics include:

  • Concept generation
  • How to manage ideas
  • User research: how to understand people's needs
  • Prototyping
  • Ideas to market: selling a vision

Top reasons to apply

  1. Strong industry links, live client projects and internships
  2. Great staff to student ratio
  3. Cutting-edge, open-access prototyping studios
  4. Students gain industry ready skills
  5. Award-winning course


Graduates often proceed to a career in 3D product, packaging, service, retail interior design and user experience design. For example, our graduates often help to develop new electronic devices, food packaging and better customer experience in industries such as finance, transport and entertainment.

We encourage you to take up work placements in the design industry to help shape your future career path.

Need help?

If you have any questions, we'd love to hear from you. Just use the contact details below or chat to our students.

Unistats Details


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