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This course is designed to give you the knowledge, practical skills, and confidence to master the basics of UX writing. UX writers design with language for apps, websites, conversational interfaces and other interactive experiences.
Fees: £2,350 UK/International, £2,950 EU
*Reverse charge within the EU may apply. See VAT terms and conditions here.
The first session will take place on Tuesday 22 February at 6pm. All subsequent live sessions will take place on Tuesdays at 6pm CET.
Apply for February 2022.
This intensive online course introduces the craft of writing for interfaces. You’ll learn the principles of UX writing, how to use storytelling skills to write inflows, and how to create voice, tone, and style for digital services.
You’ll work with practical examples to apply these skills and explore ways to collaborate across teams and navigate an industry that’s just beginning to see the value of this essential role.
If you have 3+ years of professional experience in copywriting, design, journalism, social media, or a combination of these - this course is for you.
If you're the person responsible for the words in your products and want to formalize your skills, or if you'd like to become a better writer for digital content and you'd like to transition into the growing field of UX writing - this course is for you.
Week 1: What does it really take to be a UX writer? An overview of the role. Principles of UX writing, finding resources, and setting goals.
Week 2: What do your users need? Research techniques, turning insights into action, learning from your users. User interviews, conversation mining, finding the language for your product.
Week 3: Your product has a personality. Developing and implementing voice, tone, and style across a designed experience. Making and using style guides and design systems.
Week 4: Writing the journey. Creating storytelling experiences. User journey mapping, writing inflows, ideating and prototyping.
Week 5: Talking interfaces. Patterns, components, formats, and an introduction to tools for creating products and services (e.g., Figma, wireframing, and other design tools). The vocabulary of UX design and UX writing.
Week 6: How writers work on teams. Creating realistic processes for where you are right now. Collaborating across competencies, evangelizing UX writing in organizations.
Week 7: UX writers are leaders. Templates and tools to get others on board. Internal education, delivering workshops, and influencing culture change.
Week 8: Product content strategy. Conversations about content, prioritizing, gathering vital internal information to connect with strategic goals.
Week 9: How do you know if it’s good? Getting and giving the correct feedback. Testing and measuring UX content.
Week 10: Getting better at words. Honing your writing skills. Resources and tips for better writing, ideation, and inspiration.
Week 11: Final projects. Presentation of portfolio projects, discussion and feedback.
Week 12: Where do you go from here? Showing your work, planning your future development, and finding your career path. Q&A with an industry professional.
Ravensbourne University London
6 Penrose Way
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