Ravensbourne University London
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Course: BA (Hons) Fashion Promotion

Year of graduation: 2018

Ravensbourne pushed me out of my comfort zone, which combined with the teaching and great guest tutors, meant I could take a lot away from studying here. The projects were really broad and we were able to explore every aspect of the marketing and communications world. I went into the course not really knowing the exact path I wanted to continue down and being able to learn a variety of different skills allowed me to do this. This was a creative course which allowed you to make each project your own.

I got the chance to work on a number of great projects, which have now given me the skills for my current job. A project for JuiceBox magazine in the first year gave me experience creative directing some great photo shoots for the first time, a skill I now take for granted every day. I worked at Somerset House in my second year, allowing me to explore what it took to put on a successful event and manage a group of people. And my final major project in the third year really pushed me to understand not only what I was good at but what I really enjoyed.

Ravensbourne really pushed me to create a CV and portfolio, not only to stand out but also to be really versatile for many different industries. The course gave me every opportunity to create a portfolio I was really proud of, from my placement term to specific portfolio-based lectures and projects.   

I was very lucky to go straight into full-time work after graduating. Although I had interned and worked freelance within fashion and beauty, I knew I wanted to venture more towards the food and drinks industry. This led me to my current job at Martin Miller’s Gin, as Global Social Media & Digital Manager. My typical day varies a lot. Some days could include creating the social media strategy and content including all photo shoots, or working with influencers for events and creative content globally. It is a really varied and fast paced role, which is what I love.

Without a doubt, the advice I would give is INTERN! I learnt so much from my internship at Harvey Nichols in my second year. This then allowed me to continue working freelance throughout the rest of my time at Ravensbourne and then (thankfully) go straight into my full-time job after graduating. However hard it may seem at the time to intern and however painful the thought of working for free is… it is worth it in the end. Not only so you can just “put it on your CV” but also for the valuable experience you undeniably learn.

Jess Loughrey

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