Course: Advertising and Brand Design
Year of graduation: 2019
Ravensbourne has a widespread background in creative practices and I wanted to find a course that allowed me to harness this. Advertising and Brand Design allowed me to do just that, improving my skills within design practice, production, brand strategy and content design. However, the thing that attracted me the most was the connection with industry. I had the opportunity to work on a range of live briefs from companies such as Barclays, It’s Nice That, ACNE and Deloitte, which allowed me to work alongside (and not just learn from) industry and build the foundations I needed for my career.
Ravensbourne allowed me to take my own unique route and supported me along the way. The university’s collaborative nature enabled me to work with a range of different students from Editing and Post Production, Photography, Digital Film Production and Fashion Promotion, helping me to build fantastic connections and knowledge from other areas of industry.
I was honoured to design the identity for the Advertising and Brand Design Degree Show with my course leader, Derek Yates, who allowed me to push the project to quite a substantial scale. It included a book highlighting the course and the class of 2019, a display unit, and banners to showcase all the students' work. It was a great feeling to direct such a large project and have industry and all the students’ friends and family view the work at the degree show and get such positive feedback.
Ravensbourne not only provided me with the knowledge I needed to reach my professional goals but also the connections to allow me to work at studios such as Studio BLUP and CR&D. Working at Studio BLUP was a dream of mine and to say now that I created the video for their exhibition BLUPX is something that I never imagined!
Since graduating, I have worked as the brand designer at Chip, an automatic saving app, co-founded and became the lead designer for Clusta, an online idealisations network, and am now working as a digital designer for ICO design partners. Alongside all that I also do some freelance work. A typical day would be cycling into work, grabbing a coffee and sitting down to start the day’s work which ranges from designing the UX and UI of apps and websites, creating motion graphics and attending workshops. After work, I then head to the gym or work on my freelance projects.
Prospective students should find a course that they know they’ll enjoy and thrive in and take full advantage of it. Take every opportunity, build connections, take risks and I can guarantee this will set you up with a great foundation for the next stage in your career. Oh, and also find a balance.