Advertising and Brand Design investigates how contemporary Advertising and Branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns.
Untitled by Harry Wilson, James Pang & Ollie Kemp
#wenotnormal by Harry Wilson, James Pang & Michael Bailey
Arché by Michael Bailey, Charlie Baker & Tayo Onabule
Conquer by Michael Bailey, Jaymie Brown, Adila Nasrin & Andrew Brown
Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses.
Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.
We connect with key industry practitioners throughout the three years of the course.
Inspired by the O2, created at Ravensbourne
In 2018, leading creative agency Moving Brands mentored our year 01 students in the creation of a series of short animations to be screened on advertising media boards around the O2 arena. Selected students were offered work experience and the best animations will be screened later in the year.
Our students have opportunities to work on paid projects throughout the course. For example, Harry Wilson, James Pang and Ollie Kemp produced this identity system for the Apprentice 18 conference.
Live project with WWE
Our Year 2 students were challenged by global wrestling promoters WWE to pitch for a new TV wrestling franchise.
Recess in the Ring
Recess in the Ring by Banke Sobodu, Alistair Stirling, Charlotte Bloomfield, and Charleigh Tolley
Untitled. Emerging landscapes for creative communication.
We challenged our Year 2 students to create a visual identity, name and an awareness raising strategy for a conference we set up with creative blog ‘Lecture in Progress’. We then worked with them to plan, organize, promote, deliver and record the event.
Untitled. Branding & Promotion
by Michael Bailey, Charlie Baker & Tayo Onabule
Find out more about this project - here.
Two winning pencils at the prestigious D&AD global student awards
Two of our students were named winners at the prestigious D&AD global student awards, for their entries to the 'McKinsey Digital' brief, which called on participants to ‘digitise a financial revolution’. Joshua Burgess was awarded a Yellow Pencil for 'Droplet', a crowd-sourced reserve currency fund that gives people financial stability in countries with a high level of currency volatility. Joe Durr was given a Wooden Pencil for 'Key Pool', a cashless system that provides a revolutionary answer to Europe’s homelessness problem.
D&AD global student awards 2018
Droplet by Joshua Burgess:
Key Pool by Joe Durr:
Follow us on Instagram: @dad_rave
Explore some of our student's websites:
Harry Wilson (Year 3) www.harrythomaswilson.com
Charlie Baker, Michael Bailey & Tayo Onabule (Year 3) www.pandalondon.co.uk
Vilde Tobiasson (2018 Graduate) www.vildetobiassen.com
Jordan To (2018 Graduate) www.jordantodesign.co.uk
Josh Burgess (Year 3) www.mustard-media.com