Future prospects

Knowing more about the interaction industry and the potential career options available to you will help you focus on an area of expertise.

Interactive Table 1

Interaction design, often called user experience design or service design, is "about shaping digital things for people’s use" (The interaction design foundation), alternately defined as "the practice of designing interactive digital products, environments, systems, and services," (About Face 3: The Essentials of Interaction Design).

Like many other design fields interaction design also has an interest in form but its main focus is on behaviour. What clearly marks interaction design as a design field as opposed to a science or engineering field is that it is synthesis and imagining things as they might be, more so than focusing on how things are.

Interaction design is heavily focused on satisfying the needs and desires of the majority of people who will use the product. Where other disciplines like software engineering have a heavy focus on designing for technical stakeholders of a project.

Interaction design is the biggest growth area for employment within digital design and there are many opportunities for graduates with interaction design skills to work in both agencies and in-house for companies who are keen to increase their customer interaction experience.

The interactive media industry is a very fluid sector with many overlaps and blurred distinctions between other sectors.

What do interaction graduates do?

The interactive media sector is estimated to employ around 34,300 people, representing approximately 7% of the total creative industries workforce.

It is heavily reliant on freelancers and contractors, who are estimated to account for around one-fifth (21%) of the workforce.

The workforce is generally very highly qualified: 36% hold a postgraduate qualification and a further 43% hold an undergraduate degree.

The titling of job roles vary significantly within the sector. This depends on company size and the need to employ a number of new skill sets across projects on a case by case basis.

Junior roles:

Job role titles can be very varied dependent on the company and its structure but some typical job titles are:

More senior roles are:

You can learn more about the interactive sector at Creative Skillset