CV advice

Getting your CV right is vital to your success in your chosen career. The more specific and tailored you make your CV for each job role the better you chances are. Portfolios/showreels/demoreels are also key in getting yourself noticed.


Advertising is a business that is all about getting a message across effectively, this is a chance to let yourself shine.

Spend time researching how your competitors present themselves online and then come up with a creative CV that clearly shows what you can do.

Naturally, you will be expected to show your eye for detail, layout, and be able to communicate your message persuasively. Think carefully about layout and write short snappy copy. No one wants to read lists of generic statements, so focus on what you have achieved instead. This way you can show what you can do rather than say what you can do.

Tailor your CV

Ensure your profile is tailored to every different job you apply for. Everytime you apply think about what will be of interest to that particular employer and if responding to an advert, mirror the job description in your word choice or make a subtle reference to the brand/product. If you have an 'interests' section, make sure it reflects your enthusiasm for the area of work you are applying for.

Your profile

Call this section whatever you want but make sure it is concise. The aim is for the reader to understand what your speciality is (e.g. copywriter, designer) as well as your future goals.


Awards mean a great deal to advertising folk. Include awards or competitions you have entered either as part of your course or individually, even if you didn't win taking part in competitions like D&AD, ISTD, RSA, CSD, YCN will put your CV ahead of the crowd.

If there has been any press coverage of these awards then add this too. Be sure to mention the brands the work is associated with and what you produced.

Your skills 

Highlight software skills, especially as Ravensbourne students are advanced in this field. Consider which of the following skills are appropriate for you to include. Remember that Ravensbourne Shorts can give you an opportunity to build the skills you may lack.

Ensure all experience and education is listed in reverse chronological order. Finally, put your online portfolio URL (if applicable) at the top of the page alongside your name, which will be formatted like a letterhead.

Sample CVs

Make sure your CV is appropriate for your market and experience. You can get feedback at a Careers and Industry Liaison Team drop-in session.

Here are some examples to consider but your CV may need to be more subtle depending on the market you are approaching.