A Double Denim Celebration


Congratulations to BA (Hons) Fashion students Sophie Hampson and Ophelia Lui who have been awarded £2500 each for their part in VF Corporation’s Future of Demin Project.

VF Corporation are the group behind Wrangler, Lee, 7 for all Mankind, Vans, Reformation and Rock & Republic. Their ‘Denim Innovation’ brief tasked entrants with researching trends and develop new innovations. Project presentations will be displayed at the company’s head quarters in North Carolina.

Students from Ravensbourne’s BA (Hons) Fashion, BA (Hons) Fashion Accessories and Design courses took part in the project, working throughout the summer with support from staff and peers.

Institutions from across the world were selected to compete in the competition, including the Institute of Technology, NC State, Chelsea College of Art and a Chinese fashion university: Donghua.

All of Ravensbourne’s participants were commended for their work as Steve Zades, VF Foundation’s Vice President for Global Innovation explains.

“Every presentation was remarkable. The research, the passion and commitment to pursue an idea; the logic and skills demonstrated in the way the ideas moved forward from inspiration to pattern, was marvellous. We have had the opportunity to work with many great schools on this global project and the work from each student at Ravensbourne would rank in the top 1% around the world”.

VF foundation award

Sophie’s work was described as ‘elegant, versatile and fashionable’ and Ophelia’s ‘pushed new boundaries in the urban edge of Asia.’ The standard set by Ravensbourne was so high that organisers decided to double the prize money and award both Sophie and Ophelia the top prize. An unexpected double celebration for the fashion department.

Ravensbourne’s Associate Dean Caroline Gilbey said; “The standard of work produced was testament to the true professionalism of all of our students. Not only did they work on this project during the summer but the designs produced were astounding; innovative with 360 degree design consideration.”

Ravensbourne’s Head of Commercial Relationships Claire Selby added “ The project was a challenge for us working with a client in a different time zone and during the summer but the students were not fazed at all by presenting over Google Hangout or Skype. It gave them such valuable experience in working with a live brief and a live client. We’re looking forward to our next project already!

Find out more about the range of fashion courses on offer at Ravensbourne.