Bringing Data to Life


Yvonne DeGuzman, a 3rd year BA (Hons) Graphic Design student, has won the YouGov Design of Data Award (DDA). 

YvonneThe winning entry took the shape of a book that provided a consumer profile of automotive giant, Honda.

The DDA competition takes place annually with entrants challenged to bring data to life in creative, accessible ways. 

This year Ravensbourne students were asked to work with data from YouGov Profiles, a new segmentation and media-planning tool. 

The competition was judged by Chief Executive Officer and Co-Founder of YouGov Stephan Shakespeare, Director of YouGov Profiles Graeme Ford, Group Director of User Experience Kieran Kumaria and Mediator Managing Director Tara Honeywell.

Yvonne received a cash prize as well as a one month paid placement with YouGov's Data Intelligence Unit.

The DDA award was designed and 3D printed by Ravensbourne Senior Lecturer David Hunter.

Congratulations to Yvonne and all the students who took part; Chris Davies, Louise Gadd, Beth Lardner, Lucy Miller, Malin Persson, Nathaniel Smith and Angelo Ramessar.