Edward Yau and Hugo Raymond, who are both this year’s graduates in BA Graphic Design, have won a yellow pencil for their design proposal for the D&AD British Council Exhibition brief. The brief asked students to create a bilingual identity for the British Council's Dressing the Screen exhibition. Congratulations Edward and Hugo!
Following the brief requirements, in their context-driven project Hugo and Ed focused on the high-fashion and moving image nature of the exhibition through physical graphics, way-finding, web presence, brochure and print design.
Hugo explained that their idea for the project stemmed from shipping containers (see above) and the overarching theme of re-usability. A lot of research was involved and it was particularly helpful for the team to obtain feedback from a friend, Sara Kabiri, who works for a creative agency and fashion film company, Simmonds Ltd.
Ed and Hugo also received invaluable feedback from the peergroup. The students are particularly proud of the fact that the typeface which they applied in their project was licensed exclusively to them. The typeface used was from a Copenhagen based foundry called e-Types and the font is called Berlingske. ‘That feature made our work stand out more,’ said Hugo.
Both students were extremely happy during D&AD awards ceremony, when they were announced winners of the yellow pencil award. Congratulations!