Transmedia Business Models : Funding and ongoing finance for transmedia projects

This workshop will examine the most common types of transmedia project and look at how they are funded including creating understanding of upfront funding, ongoing revenue and alternate sources of funding and support.

The workshop will help participants through the use of case studies and the creation of the following for each participant’s project: Business Goals, Funding/Alternative Support Map, and Finance Plan. We will concentrate on how to use iterative and ongoing funding techniques to run a transmedia production like a business.

What will be covered?

Topics covered will include: grants, commissions, brands/sponsorship, alternate finance strategies & partnerships, crowd-funding, diversifying (events, merchandise etc), advertising, freemium models, app stores, video-on-demand (VOD) rights, YouTube multichannel networks and advertising, re-selling & licensing of your technical & story assets.

Learning outcomes

At the end of this workshop you will -

· Understand the transmedia landscape and project shapes

· Understand how to access and use potential funding, revenue and alternative support sources

· Have an overview of business opportunities, risks, challenges and how they relate to each delegate’s ambition

· Have created the following for your project: Business Goals, Funding/Alternative Support Map, Finance Plan.

Who is this workshop for?

This course is designed for media professionals with some knowledge of transmedia/crossmedia or experience in the digital space. It would also suit digital content owners looking to enhance their business, or film/TV producers who are switched on to the possibilities of transmedia, and are interested in their next project incorporating transmedia elements.

Priority will be given to those people who have not attended a Ravensbourne DMIC course previously and who can demonstrate that they are working on new digital products or services.

Attendees must be based in London and either registered freelancers or work for a small business.

Will participants need to bring anything?

Participants should come with a project idea in mind that they are willing to discuss with other participants. The idea need not be very developed, but enough that they have something to work with as an example project.

Who will the course tutors be?

The course will be led by three experienced transmedia producers with an extensive background in transmedia best practice and teaching:

- Jason DaPonte, MD of The Swarm, UK – LinkedIn

- Asta Wellejus, CEO of Die Asta Experience, Denmark – LinkedIn

- Daniel Ravner, CEO of Pracitical Innovation TV, Israel – LinkedIn

Location: Ravensbourne, c/o Digital Enterprise Greenwich, 6 Mitre Passage, Greenwich Peninsula, London SE10 0ER