BA (Hons) Fashion Promotion BA (Hons)

This course allows you to explore the creative mediums and techniques through which fashion is conveyed, in this fast moving and dynamic industry.

You will explore fashion visualisation and communication in relation to branding, graphics, fashion film, art direction, advertising and promotion campaigns whilst developing a thorough knowledge of key software packages. The course enables you to explore creative professional practice, technological knowledge and theoretical understanding in preparation for a variety of careers within the industry in the digital age.

Graduates will be well prepared to pursue a wide range of roles in areas of fashion promotion such as fashion film, graphic design, art direction, marketing, advertising and promotion, event production, fashion photography and writing for fashion.

The course is delivered through a combination of practice and theory-based learning. This will include lectures, seminars, workshops, individual tutorials, self-directed study and projects. You will be supported by well-qualified teaching staff and visiting professionals from the fashion promotion industry.

Juicebox -banner

The external examiner’s 2015 report on the course remarked on the:

  • The course is producing multi-taskers and highly capable professional students.

  • The blend of practicality and creativity is worthy of mention....and the breadth of knowledge and experience of the permanent and visiting staff team is very unique.

  • The focus on entrepreneurial skills and divergent thinking is clear to see and the team are continuing to nurture employable and relevant graduates.

  • Assessments are consistently appropriate and certainly correct for the level of study.

  • Students have been carefully guided in the production of engaging and innovative portfolios, which are well edited and executed. The work feels "industry ready" and the inclusion from national competitions is commendable. 

  • Great care and attention is clearly made to ensure that the effective and intelligent management of the assessment and feedback system is administered with care and professionalism.

  • Briefs and project communication channels are clearly communicated with a wealth of support provided both in class and online. The lengths to which the programme leader goes to provide this quality of resources for the students is remarkable.

The cut above - a 360 campaign to raise the global profile of Savile Row, by Jess Calderwood

A short Bowden Smith film by Lillie Cooper

Find Your Intern - Tube projection billboard for Aldgate east by Jas Mcphee

All Walks Beyond the Catwalk founders Erin O'Connor, Debra Bourne and Caryn Franklin hand-picked Rebecca Chambers to receive the Co-Founders Award at Diversity Now Competition 2013. Her short message perfectly summed up the energy of All Walks Beyond the Catwalk.

Clara Rose earned a Highly Commended in the Fashion Film Category (Diversity Now Competition 2013) for her video revealing two 'unconventional' models.

Successes and Awards

Play Button _L1 Fashion Promotion Students Project Banner

Level 1 student outcomes for a project on denim brands.

The students worked in pairs on a 5-week fashion film project in the Spring Term 2015.

Click the image or here to see the short films. 

The cut above Fashion Promotion student synopsis 

Concept Award winner (Ravensbourne, The Degree Show 2015) for "The cut above", a 360 campaign to raise the global profile of Savile Row, London.

Jess Calderwood - 3rd year BA (Hons) Fashion Promotion student

Video is above - Synopsis available here 

find an intern app fashion promotion 

Winner GFW 2015 New Media Award 
for "Find Your Intern" app.

Jas Macphee - 3rd year BA (Hons) Fashion Promotion student

You can watch the promo above in the gallery or click here.

Alisa fashion promotion all walks cover

All Walks beyond the catwalk Finalist 2015

Alisa Milchevskaya - 3rd year BA (Hons) Fashion Promotion student

 Juicebox Boys 2015 Cover  

Juicebox is a publication created by Fashion Promotion students reflecting not only what is happening at Ravensbourne but in London.

Read all the editions now

Fashion promo award 

Iain Bromley, programme leader for Fashion Promotion, was presented with the Diversity Activist Award from All Walks: Beyond the Catwalk at Graduate Fashion Week (GFW) 2014 for the third edition of Juicebox, ‘The Identity Issue’. Read more ...

2013 Finalists
  • Graduate Fashion Week - Fashion Photography 2013 - Emma Thomas
  • Graduate Fashion Week - Barclays New Business Award - Rachael Charman
  • D&AD Rebranding - Elizabeth Martinez
Screen Shot 2013-09-09 At 15.30.06

Per Aquum Marketing Award 2013

"Smile On" by Sophie Christiansen

Current student photo gallery

Image by Pauline Prakapaite

Image by Nicole Patrice

Image by Lillie Cooper

Image by Alexandra Jane Miller

Image by David Daley

Image by Pauline Prakapaite

Image by Sophie McKay


5 reasons to apply for this course

  1. Multi award winning course (2013 premier fashion promotion course, GFW 2013)

  2. Broad based course covering the fundamentals of marketing and advertising within fashion promotion allowing the Learner to develop their own creative pathway 

  3. Outstanding teaching from senior industry experts, with direct contacts to the professions and industry with state of the art facilities in an award winning building 

  4. An ambitious nurturing environment and very high recruitment rates into industry 

  5. Leading industry guest speakers Alexandra Shulman (Editor Vogue), Colin MacDowell (Fashion writer and commentator, Sunday Times), Barbara Hulamicki (Biba) 

About this course


3 years full time


Tuition fee and Scholarship/bursary information

UCAS code


Entry requirements

Students will normally be expected to possess five GCSEs (grade C or above) or equivalent (including English and Mathematics) and also to hold at least one of the following or equivalent UK or international qualification:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A level, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Term dates

For admission queries about your course please email:

Documents showing the detailed specification for the course can be downloaded here.

Apply for this course 'Home & EU'Apply for this course 'International'

Key study topics

  • Globally focussed course looking at all aspects of fashion promotion in the digital age
  • Using current software programmes in relation to graphics, editorial, photography and multi-channel delivery
  • Life project opportunities
  • Take part in awards and fashion shows/events
  • Fashion history, theory and context
  • New developments in fashion promotion
  • Opportunity to develop fashion film skills


"Ravensbourne is a place where I can reach my full potential, exceeded my expectations and I feel happy"Jessica Calderwood, BA (Hons) Fashion Promotion student

“ Plenty of inspiration and lots of opportunities in the heart of London”Megan Hazell

“It is a really broad, industry focused course.” Hannah Jackson

“I would like to study Fashion Promotion at Ravensbourne as I find the aspect of it being a ‘digital course’ exciting. It shows that it is listening to the current fashion industry.” Caitlin Reilly

“I feel that studying Fashion Promotion at Ravensbourne will be great because it is one of the best courses when it comes to this area of the industry. I feel welcome and know it is the right place for me.” Seyon Amosy

What the next three years will look like

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation, major project, and portfolio.

Year 1

You will study: fashion retail and public relations; graphic communication for fashion industries; digital fashion content; mapping the promotion profession, and theory and context.

Year 2

You will study: creative fashion marketing and promotional campaigns; planning for placement; work placement; enterprise and collaboration, and dissertation prep.

Year 3

You will study: major project research; major project realisation; portfolio development; career planning and personal branding, and dissertation.


Successful completion of this course can lead to postgraduate study in MDes Design Management Innovation and MDes Luxury Brand Management Innovation.

Key Information Sets