Fashion Buying and Brand Management BA (Hons)

This course has been designed to give students both a practical and theoretical understanding of fashion buying, merchandising, sourcing, product development brand and quality management of the supply chain in the process from concept to consumer.

You will learn about forecasting trends, consumer behaviour, psychographic profiling and what makes people buy. You will gain practical knowledge about the product development process including fabric selection and testing, colour management, quality management and sustainability. You will learn about predicting the trend, planning the range, building the brand then how to protect and promote it.

The course aims to develop your creative skills as well as problem-solving, organisational, planning, promotional and management skills. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also be experienced in preparation for industry.

On graduation, you will be well prepared to pursue a role within the fashion industry, principally: fashion buying; merchandising; garment technology; product development; visual merchandising; brand management, and fashion promotion.

You will study through a mix of practice and theory-based learning. This will include lectures, seminars, self-directed study and projects. Your creative learning will be enhanced through digital prototyping areas, for example, laser cutting. You will be supported by well-qualified teaching staff and visiting professionals from the fashion industry.


About this course


3 years full-time


Tuition fee and Scholarship/bursary information

UCAS code


Entry requirements

Students are normally expected to possess 5 GCSEs at grade C or above, including English and maths (or equivalent.

Students are also normally expected to possess at least one of the following (or equivalent) UK or international qualifications:

  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A levels, grade C or above
  • Level 3 Foundation Diploma or Level 3 Extended Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

Students may also be asked to submit a portfolio, showreel or other examples of creative or technical practice, and invited to interview if shortlisted.

Term dates

For admission queries about your course please email:

Documents showing the detailed specification for the course can be downloaded here.

Apply for this course 'Home & EU'Apply for this course 'International'

What the next three years will look like

You will be continually assessed through written and project work, and in the final year assessment is through dissertation and portfolio.

Year 1

  • fashion forecasting and trend prediction
  • fashion buying from concept to consumer
  • brand buying, management & promotion
  • digital communication for fashion
  • theory & context

Year 2

  • creative collaboration
  • merchandising and visualisation for fashion
  • fashion product and placement
  • managing your personal brand
  • dissertation preparation

Year 3

  • consumer research and trend prediction
  • market research report and portfolio development
  • brand proposal project outcome
  • dissertation


Successful completion of this course can lead to postgraduate study in MA Fashion, MDes Luxury Brand Management