This course has been designed to give students both a practical and theoretical understanding of fashion buying, merchandising, sourcing, product development brand and quality management of the supply chain in the process from concept to consumer.
You will learn about forecasting trends, consumer behaviour, psychographic profiling and what makes people buy. You will gain practical knowledge about the product development process including fabric selection and testing, colour management, quality management and sustainability. You will learn about predicting the trend, planning the range, building the brand then how to protect and promote it.
The course aims to develop your creative skills as well as problem-solving, organisational, planning, promotional and management skills. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also be experienced in preparation for industry.
On graduation, you will be well prepared to pursue a role within the fashion industry, principally: fashion buying; merchandising; garment technology; product development; visual merchandising; brand management, and fashion promotion.
You will study through a mix of practice and theory-based learning. This will include lectures, seminars, self-directed study and projects. Your creative learning will be enhanced through digital prototyping areas, for example, laser cutting. You will be supported by well-qualified teaching staff and visiting professionals from the fashion industry.