Luxury Brand Management Innovation MDes

Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. To understand these complex relationships, you will gather and analyse customer and market data, to understand who the customers are, why they buy, and appreciate the value of brands and brand strategy. 

Luxury Brandm

Luxury Brand Management equip you to analyse new, sub-brands and established brands; and at a more strategic level, analyse issues around brand loyalty, equity and value.

Luxury Brand Management requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement/participation and affinity-enabling services.

The course will take you through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’ in terms of meaningful interactions and diversified services with customers/markets.

About this course


1 year full time/2 years part time


Tuition fee and Scholarship/bursary information

Entry requirements

First or upper second class honours degree (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area.

If you are applying directly from an undergraduate degree course without experience or professional practice you must be able to demonstrate a good knowledge of your chosen subject area.

In order to be eligible for a course, you will need to be a competent speaker and writer of English. This also applies if you are from the European Union, or if you're from a country outside the EU. You will need a level of IELTS 6.5, with a minimum of 6.0 in each section.

Programme specification
Documents showing the detailed specification for the course can be downloaded here.

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Course structure

Study units

Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking and how it relates to luxury brand management. 

  • Unit 1: Cultural and Contextual Design Studies
  • Unit 2: Practical Application of Design Thinking in Luxury Brand Management
  • Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry oriented professional practice.

  • Unit 4: Professional Practice in Management and Consulting
  • Unit 5: Strategic Design and Innovation
  • Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

  • Unit 7: Major Project.

Course aims:

  • To enable the development of high value services and luxury brands.
  • To develop an understanding of personalised multi-platform experiences and interactions which can add value to, and build a brand on a global scale.